Brand Safety & Publisher Exclusions

Enforce real-time OpenRTB exclusions (bcat, badv, battr) to safeguard your audience and brand reputation.

Configuration Scope

Manage account-wide baseline rules or customize individual placements

Blocked Content Categories (bcat)

DSP bids matching these IAB categories will be rejected before auction evaluation

IAB1Arts & Entertainment+ Add
IAB2Automotive+ Add
IAB3Business+ Add
IAB4Careers+ Add
IAB5Education+ Add
IAB6Family & Parenting+ Add
IAB7Health & Fitness+ Add
IAB8Food & Drink+ Add
IAB9Hobbies & Interests+ Add
IAB10Home & Garden+ Add
IAB11Law, Gov't & Politics+ Add
IAB12News+ Add
IAB13Personal Finance+ Add
IAB14Society+ Add
IAB15Science+ Add
IAB16Pets+ Add
IAB17Sports+ Add
IAB18Style & Fashion+ Add
IAB19Technology & Computing+ Add
IAB20Travel+ Add
IAB21Real Estate+ Add
IAB22Shopping+ Add
IAB23Religion & Spirituality+ Add
IAB24Unmoderated UGC+ Add
IAB25Non-Standard Content (Adult/Gambling/Weapons)+ Add
IAB25-1Unmoderated User-Generated Content+ Add
IAB25-2Extreme Graphic / Explicit Violence+ Add
IAB25-3Pornography+ Add
IAB25-4Profane Content+ Add
IAB25-5Hate Speech+ Add
IAB25-6Underage / Peer-to-Peer+ Add
IAB25-7Content Model / Not Safe For Work+ Add
IAB26Illegal Content+ Add
IAB26-1Illegal Drugs+ Add
IAB26-2Copyright Infringement+ Add
IAB26-3Hacking / Cracking+ Add
IAB26-4Weapons / Ammunition+ Add

Blocked Advertiser Domains (badv)

Prevent specific competitors or toxic advertisers from bidding on your inventory

No specific domains blocked yet.

Restricted Creative Attributes (battr)

Block disruptive creative formats to protect user experience

Exchange Provisioning Notice: Creative attribute exclusions (battr) configure the baseline during placement creation on the SSP exchange. Live auction updates dynamically sync Categories (bcat) and Domains (badv); attribute blocks apply to newly provisioned placements.

Effective OpenRTB Payload

Consolidated rules sent to demand partners

Categories (bcat):0 blocked
Domains (badv):0 blocked
Attributes (battr):0 blocked
{}

How Brand Safety Works

IAB Tech Lab specification standards

  • Category Inheritance: Blocking a parent category like IAB25 automatically blocks subcategories like IAB25-3.
  • Domain Matching: Blocking competitor.com automatically catches subdomains like ads.competitor.com.
  • Pre-Auction Filter: Returning bids are checked against these rules in 0ms before winner clearing.